Privacy check-up: LinkedIn and Instagram

Published: October 8, 2024

A group of people using social media on a mobile phone

In today’s digital landscape, social media platforms like LinkedIn and Instagram are integral to our personal and professional lives. However, identity thieves and hackers can use what you post on these platforms to steal your personal information, posing a risk to your privacy and online reputation. Use the following tips to conduct a check-up for your social media privacy health.

Diagnosis: How your data is used

  • Extensive data collection: Both platforms collect extensive personal information, including work history, education, device details and location data, often without users being fully aware. This includes data from third parties that may be added to user profiles without their explicit consent.

  • Data breach vulnerability: Both platforms are susceptible to data breaches due to the vast amounts of personal information they manage. While security measures are in place, users should remain vigilant about the potential for unauthorized access to their data.

  • Location tracking: LinkedIn and Instagram track users’ locations via GPS, IP addresses and Wi-Fi connections, raising concerns about monitoring physical movements for targeted advertising and user profiling.

  • Data sharing with third parties: Both platforms share user data with affiliates (such as Microsoft for LinkedIn and Meta for Instagram) and advertisers. This sharing can lead to combined profiles and targeted ads, which users may not fully understand or explicitly consent to.

  • Targeted advertising: Both platforms use your data extensively for targeted advertising. This involves tracking your activities across not only the platform but also other websites and apps you visit. This level of profiling raises concerns about how much data is being used for commercial purposes and how transparent they are about it.

Prescription: Tips for staying safe

  • Limit data sharing: Regularly review and adjust privacy settings and permissions on both platforms to reduce unnecessary data sharing.
  • Disable location services: Turn off location tracking in your device settings to prevent continuous monitoring.
  • Disable tracking: Opt-out of personalized ads and tracking wherever possible. Regularly clear cookies in your browser and consider using a privacy-focused browser that limits tracking (such Firefox with tracking protection).
  • Use strong security practices: Create strong, unique passwords and enable multi-factor authentication.
  • Be cautious with personal information: Avoid sharing sensitive information on both platforms and be mindful of what you post publicly.